/w=3840,quality=90,fit=scale-down)
Marketing leader with deep education roots, proven results across B2B and B2C industries, and a passion for creating content that converts.
Developed lean content strategy
Developed lean content strategy
Content CreationDistributionStrategy
Fintech
Redesigned Institutional Homepage/w=1920,quality=90,fit=scale-down)
Redesigned Institutional Homepage
CopywritingWireframing/Layout
Fintech
Redesigned Support Centers for two products
Redesigned Support Centers for two products
CopywritingWireframing/LayoutStrategyArticle/Long-form
Fintech
Wrote case study for sales development company
Wrote case study for sales development company
CopywritingInterviewingWireframing/Layout
Sales
Built profitable client acquisition funnel for law firm
Built profitable client acquisition funnel for law firm
CopywritingWireframing/LayoutPPCStrategy
Legal
Designed a growth program for sales development reps 
Designed a growth program for sales development reps
StrategySalesLearning Design
Tech/SaaS
Rewrote mission, core values, and brand style guidelines
Rewrote mission, core values, and brand style guidelines
StrategyCopywriting
Fintech
Produced podcasts and webinars
Produced podcasts and webinars
Podcast HostingInterviewingContent CreationPresentationVideo
Fintech
Built hiring campaign for charter middle school
Built hiring campaign for charter middle school
StrategyCopywritingWireframing/Layout
Education
Published education book/w=1920,quality=90,fit=scale-down)
Published education book
CopywritingArticle/Long-formLearning Design
Education
Directed marketing for $15M nonprofit
Directed marketing for $15M nonprofit
CopywritingWireframing/LayoutStrategy